Costa Rica
Cool

For brands · Cool Producciones

Strategy, production and an audience already here.

We create campaigns, content and identities for tourism businesses and brands that want to connect with Costa Rica. Alongside the work, we bring an audience already interested in the country.

Let's talk about your brand
Huésped con sombrero junto a una piscina de madera frente a una bahía, en una colaboración de Cool Producciones

The Costa Rica Cool audience

244 kpeople across social channels

43 % of this audience lives outside Costa Rica.

What we do

01

Marketing strategy

What to say, to whom and where.

02

Campaigns and activations

With our community or yours.

03

Social content

Planning, production and publishing.

04

Photography and video

The same eye that tells the country's stories.

05

Branding and rebranding

Identity, voice and visual system.

Ways to work together

Ongoing partnership

Monthly management

Strategy, content and follow-through on inquiries, month by month. Plans from US$495.

One-time project

Collaborations

Activations with the Costa Rica Cool community, from exchanges to multichannel campaigns.

Monthly management

Essential

Professional presence and consistency

$495

USD / month before tax

For properties that need to organize their digital presence and sustain a high standard.

  • Visual identity, brand book and content pillars
  • Instagram and Facebook management
  • 8 posts + 2 reels monthly
  • Original content and editorial calendar
  • Monthly report with commercial signals
I want this plan

Professional

Most requested

Growth and booking capture

$595

USD / month before tax

The core plan for businesses that need volume, commercial clarity and a consistent web presence.

  • Everything in the Essential plan
  • 12 posts + 4 reels + stories
  • Website management or improvement
  • WhatsApp Business and activation with the CR Cool audience
  • Campaigns with micro-influencers
Request a proposal

Premium

Campaigns and paid media with tracking

$750

USD / month before tax

Designed for brands that need campaigns, continuous testing and a more complete digital operation.

  • Everything in the Professional plan
  • Complete digital strategy
  • Production for paid campaigns
  • Meta Ads and continuous optimization
  • Closer commercial coordination
Talk to Esteban

Collaborations

Experience

Pure trade for visibility

Trade

No monetary fee

Ideal for properties with a distinctive experience that need social proof and fresh assets.

  • 2 to 3 nights of stay
  • 5 professional photographs
  • 1 reel on @costaricacool
  • 5 stories with a direct mention
Propose a trade

Destination

Core campaign

Visibility campaign

$450

USD per activation before tax

For destinations or properties that need a more structured campaign with higher-performing assets.

  • 15 professional photographs
  • 1 high-impact reel
  • 10 stories + collab post
  • Giveaway funded by the business
I want this collaboration

Ambassador

Premium multichannel presence

$600

USD per activation before tax

The option for properties that want broader coverage, better assets and wider distribution.

  • 20 professional photographs
  • 2 high-impact reels
  • Stories + collab post
  • Distribution on TikTok and Threads
Evaluate a campaign

Marketing work

[Case photograph pending: Lilan Nature]
Marketing · Monthly management

Lilan Nature

A full refresh of its digital presence and a direct booking channel.

+27.9% visibility · 12 months

[Case photograph pending: Hotel Marielos]
Marketing · Rebranding

Hotel Marielos

From a basic online presence to a clearer offer with a commercial purpose.

Refreshed identity and digital profile

[Case photograph pending: Isla Chiquita Glamping Hotel]
Marketing · One-time activation

Isla Chiquita Glamping Hotel

A one-time activation with the Costa Rica Cool community.

Case in preparation

Brands we’ve worked with

GoProFord CRHuaweiAdobeIsla ChiquitaMontaña FuegoLilan NatureGilded IguanaGuachipelínPacific Kol.Shana BeachSensoria

Tell us what your brand needs.

We'll reply with a concrete proposal.

Request a proposal