Owned audience
We don't start from zero.
Your offer goes straight to a community that already follows Costa Rica content and trusts the brand.
Tourism content agency and commercial growth
We turn visibility into bookings for tourism brands ready to grow in Costa Rica.
Costa Rica Cool combines its own audience, commercial strategy and premium content production for boutique hotels, ecolodges, villas, glamping, retreats and tourism experiences.
Forboutique hotels · ecolodges · villas · retreats · glamping
- 244K
- Active owned audienceInstagram, TikTok and Threads
- 50+
- Tourism and lifestyle brandsReal collaborations
- 10+
- Years building authorityNationwide coverage
- 86K
- Organic views per reelNo paid promotion
Competitive edge
An agency with its own audience and a real focus on conversion.
Built to sell better today and grow in an orderly way tomorrow.
Commercial focus
The conversation doesn't end at likes.
We design the website and funnel to capture inquiries, move prospects and turn interest into real business.
Premium content
Visuals that support premium pricing.
Presentation matters. Photography, reels and storytelling are built to position value, not just to post for the sake of it.
Simple operation
One team, no unnecessary layers.
Strategy, content and web are handled in one place. You coordinate directly with the person who decides and executes, with fast decisions and a commercial focus.
Partnership formats
Recurring services for brands that need consistency, positioning and a better commercial response.
Every property operates differently. The investment and final scope are defined in a short conversation, based on your goal, timing and level of operation.
Essential
Professional presence and consistency
For properties that need to organize their digital presence and sustain a high standard.
- Visual identity, brand book and content pillars
- Instagram and Facebook management
- 8 posts + 2 reels monthly
- Original content and editorial calendar
- Monthly report with commercial signals
The investment and final setup are presented in a private session, based on goals and commercial context.
Request a conversationProfessional
Growth and booking capture
The core plan for businesses that need volume, commercial clarity and a consistent web presence.
- Everything in the Essential plan
- 12 posts + 4 reels + stories
- Website management or improvement
- WhatsApp Business and activation with the CR Cool audience
- Campaigns with micro-influencers
The investment and final setup are presented in a private session, based on goals and commercial context.
Request a conversationPremium
Campaigns and paid media with tracking
Designed for brands that need campaigns, continuous testing and a more complete digital operation.
- Everything in the Professional plan
- Complete digital strategy
- Production for paid campaigns
- Meta Ads and continuous optimization
- Closer commercial coordination
The investment and final setup are presented in a private session, based on goals and commercial context.
Request a conversationCollaborations
One-off activations for properties that want fast visibility.
Collaborations remain a clear entry point into the CR Cool ecosystem, but they're presented as strategic activations, not as a public rate card.
Experience
Pure trade for visibility
Ideal for properties with a distinctive experience that need social proof and fresh assets.
- 2 to 3 nights of stay
- 5 professional photographs
- 1 reel on @costaricacool
- 5 stories with a direct mention
The exact format is defined in a session, based on the experience, season, distribution and visibility goals.
Explore a collaborationDestination
Visibility campaign
For destinations or properties that need a more structured campaign with higher-performing assets.
- 15 professional photographs
- 1 high-impact reel
- 10 stories + collab post
- Giveaway funded by the business
The exact format is defined in a session, based on the experience, season, distribution and visibility goals.
Explore a collaborationAmbassador
Premium multichannel presence
The option for properties that want broader coverage, better assets and wider distribution.
- 20 professional photographs
- 2 high-impact reels
- Stories + collab post
- Distribution on TikTok and Threads
The exact format is defined in a session, based on the experience, season, distribution and visibility goals.
Explore a collaborationCases and results
Useful social proof, not aesthetic filler.
Real cases of tourism brands that organized their digital presence and turned it into a channel for inquiries and bookings.
Monthly management
Lilan Nature
Cahuita, South CaribbeanEnd-to-end tune-up of digital presence and a direct channel for bookings.
+27.9%Visibility
12 monthsPartnership
WhatsAppActive channel
- Website redesign and clarity in the value proposition
- WhatsApp Business setup for direct bookings
- One-off campaign with a micro-influencer for a distinctive offer
- Sharper commercial read of the destination and its strengths
The mix of strategy and content helped us see the business more clearly, not just post more.
Rebranding
Hotel Marielos
Tamarindo, GuanacasteTurning a basic presence into a digital offer with commercial intent.
100%New profile
RebrandIdentity
BookingsDigital base
- Rebranding and repositioning of the property
- New professional photography library
- Clearer narrative to attract a better guest profile
- Direct partnership with the owners
Audience and authority
Our own audience is still the piece that sets the offer apart.
More than a decade building a real community around Costa Rica. That foundation is what puts your brand in front of the right audience.
Geographic distribution
Brands that already trusted us
GoProFord CRHuaweiAdobeIsla ChiquitaMontaña FuegoLilan NatureGilded IguanaGuachipelínPacific Kol.Shana BeachSensoria
Who leads the operation
Direct partnership with product judgment and real experience in tourism.
Software engineer, content creator and commercial strategist. CR Cool's edge is that it combines technical judgment with brand sensibility and real knowledge of Costa Rican tourism.
The platform was born by building its own audience over more than a decade. That foundation makes the agency something different: it doesn't just produce content, it also distributes visibility with credibility.
The partnership is direct, with no unnecessary layers. That makes for fast decisions, a clear understanding of the business and a steady focus on useful results.
Owned audiencePremium tourismDigital strategyProduct engineeringPhotography and reelsDirect bookings
Contact
Let's talk about turning your digital presence into a sales channel.
The priority of this first phase is simple: capture better-qualified inquiries and respond to them quickly.
What happens next
- We review your property's context and your commercial goal.
- We recommend the working format that fits best.
- We set up a short conversation to define scope and timing.